The short version

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Click here to download the free guide to content marketing! One way to give more emphasis to some words in written form is the use of formatting, here are some practical examples: bold italics underlines bulleted lists To choose which terms to highlight, it's helpful to read your content aloud. Depending on the communication guidelines , contrasting colors may also be used to make certain parts stand out from the rest of the text.   . Give rhythm to your writing If we consider each word as a musical note, it is important that the sentences follow a harmony and the text composes a pleasant melody.

The best way to pace your writing is to use punctuation. Be careful, however, not to exceed, not to separate Photo Editing Services  the subject from the verb and the verb from the direct object. The alternation of short, long and medium sentences, the effective and functional use of punctuation and transition words - such as conjunctions of all kinds - help to ensure the right syntactic variety . An error to avoid to protect the rhythm of the texts is the excessive repetition of some terms. Even from an SEO point of view , synonyms represent a plus. content marketing   . Address the reader directly The writer does not know.



The name of those who read the company blog articles or other marketing content, but it is with the buyers' doubts in mind that they must be constructed. This is why addressing users on a first-name basis is advice that helps them understand the story that the company is telling . The prospect is the protagonist of the story, he has challenges to overcome and your solutions can help him, even exceeding expectations . Here is a video that explains the concept of storytelling applied to B  B very well : To create a bond before a real interaction occurs, it can be helpful to imagine that you are addressing a friend   and not a colleague, because he or she will use the same jargon.