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Wondering what a good conversion rate is? This is the question we get asked most. But there is no simple answer. If I were to tell you, what would you do with this information? Honestly, think about it and see if you can answer. Let's say a good conversion rate is. And now What will change in your activities? Even if you compare the conversion rates of websites in the same sector, the context of reference often makes these numbers make no sense. Different websites very often have different traffic sources, as well as different brand perceptions with their audiences. Most e-commerce sites compete with Amazon in one way or another.
Amazon Prime members convert at 74%. This is a strong sign of customer relationship. Non-members convert at 13%. Now what will you do differently? The only real answer to “what is a good conversion rate” is: a good conversion rate is one that is higher than what web designs and development service you had compared to the last measurement period. So work to improve what you have. Use psychology in conversion rate optimization The authors of the bestselling Blue Ocean Strategy have spent more than ten years investigating the question. And they found that the problem lies in the mental models of entrepreneurs and managers.
You, like everyone else in the marketing field, are helping to create, communicate, deliver and exchange products or services that have value for customers. Customers are brains in action , and the processes that occur in their heads determine their purchasing behavior. Customers are double-brained Fast thinking and slow thinking underlie cognitive processes, and are personified, respectively, by system 1 and system 2. Daniel Kahneman, Nobel Prize-winning psychologist, states that our brain is in fact home to two systems: System 1 is the oldest system and works based on intuition , emotions, habits and prejudices.
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