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It's no longer about creating an excellent experience in store or online. Today we must necessarily talk about mobile-first experience.” Lisa Gevelber - Think with Google Physical and online store: unified sales The advent of the Internet has revolutionized the rules of commerce, but this does not mean that online shops have defeated physical ones. On both sides, those characteristics emerged which were able to offer customers the advantages of both solutions, that is, which were able to offer a complete purchasing experience, without neglecting the thousand facets ranging from price to reliability, from the speed of delivery to the possibility of purchasing using different channels.
To indicate all this, the term "unified commerce" was coined , a concept that goes far beyond simple online shopping. In reality, the digital environment also significantly influences traditional purchases in two different fundamental aspects: it prepares the ground for the purchase seo expater bangladesh ltd decision which is then concluded in a point of sale and provides the buyer with assistance during and after the moment of purchase. The double face of the same shop The advantages of having a brand with a physical store and a cutting-edge website are absolutely multiple, for example it will be possible, for a store that also has an eCommerce, to count how many abandon the purchase before completing it.
In the same way you can monitor in-store traffic after an online promotional campaign on your website. These concepts support eCommerce and make offline actions digitally measurable: it is just the latest demonstration of the fact that it is necessary to look at things differently from the past. The web has changed consumer behavior and the very context within which they act: understanding, therefore, how a widely used tool such as the smartphone can incentivize and unequivocally define conversions directly in store is fundamental for any commercial activity with physical stores.
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