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Let's find out together how LinkedIn Stories work , what they are for and how to make the most of them for your business. THE LAUNCH OF LINKEDIN STORIES We learned a lot about the incredible possibilities Stories offer in a professional context. For example, the Stories format sequence is extraordinarily effective in sharing key moments of work events, the full screen narrative style makes it easy to share tips and tricks for working more profitably . This is the statement left a few months ago by Pate Davies , Senior Director Of Product Management LinkedIn in a blog post on Pulse. It was already clear that ephemeral content was one of the social trends of , which is why the announcement made in March of the imminent arrival of the new LinkedIn feature was not surprising.

A Davies himself confessed, a first test had already been done in on a platform for photo editing servies university students the experiment had recorded a significant increase in engagement and the average time spent by users. For a few days now, it has been possible to publish stories on LinkedIn all over the world, with the exception of China. STORIES ON LINKEDIN WHAT THEY ARE AND HOW THEY WORK So what are LinkedIn Stories? Exactly as happens with other social networks, Linkedin stories are contents images or short videos visible only for hours. The stories are uploaded by users, both private profiles and companies, and can be viewed sequentially in a special bar, positioned at the top of the LinkedIn feed.



Also for this reason, the layout of the app has been modified and updated, especially in the mobile version, with various graphic improvements that have been immediately visible for a few days. The LinkedIn stories function , currently only available on mobile devices, allows you to upload and take photos and videos from your device, insert mentions, i.e. tag other people or companies, add texts, stickers and even polls, and then share the post with your own network. In the near future, we do not rule out the possibility of inserting advertisements into Linkedin stories , as well as a desktop version.