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Customer satisfaction: what it is, how to measure it and actions to improve it

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There is nothing that feels better for sales than a satisfied customer: the guarantee of loyalty and recurring purchases. We like to recognize this satisfaction as a daily achievement that, in the absence of efforts to maintain it, is inevitable to lose: and for that it is better to never have gained it . Do you think the same as us? We teach you what customer satisfaction is  and how you can feed it so that it grows and acts in favor of your business . What is customer satisfaction? Customer satisfaction is  your consumers' response to a product or service, compared to their expectations of it.

That is, how much our client liked the product or if the service has really fulfilled its purpose satisfactorily. In this aspect, companies must be like Baymax , the robot from that animated movie that constantly repeated: “Are you satisfied with your care? I can't deactivate myself until you say you are satisfied with your care.” So what would happen if CU Leads as companies we made it a point not to stop trying until our customers are pleased with the care we give them? This is what action is about to improve consumer satisfaction . Remember that if our customers do not like our product or are not satisfied, they will look for another product or service to meet their need.



As a company, you must provide the service that best meets the expectations of your consumers. Quality, the balance between the price/value that the customer gives to the product and giving them what they expect, are part of this search. When we worry and work for this, we will generate loyal customers, who will always come to you to satisfy this need, that is, you will have a profitable and successful business. What should we consider when measuring customer satisfaction ? Customer satisfaction indicators To  measure customer satisfaction , we first need to know two things well: Our product or service.


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