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English, namely: Product: what product/service to sell? Price: how much to sell it for? Promotion: how to promote it? Place: where to put it on sale? Read: What is strategic marketing? Developments in the 4Ps Over the years, these 4Ps have been supplemented by other parameters such as “People”, “Process” and “Physical support”, thus extending the operational scope of the marketing mix . Since the advent of digital strategies and everything they imply (social selling, content marketing , etc.), some experts have added other notions such as “Partnership”, “Permission marketing” and “Purple cow” bold innovation) to now reach 10P. marketing, mix The specificities of the marketing mix.
Thanks to the marketing mix, the company should be able to achieve the different WhatsApp Number List objectives defined by its marketing strategy. However, the decisions made and actions taken at the level of each variable must remain consistent, because they are all interdependent. Logically, the marketing mix requires certain preparations upstream, to implement the marketing strategy in a rational and operational manner. In particular, it is necessary to carefully define the fundamental 4Ps (the product to sell, pricing, and possibly other complementary parameters. In practice, the company notably needs to carry out internal and external diagnostics, market segmentation, observation of the competition, then a clear positioning of the brand.
Sometimes, certain elements such as sales objectives, target populations, etc., can arise naturally from this preparatory phase. However, it is important to take the time to consider each question. This rigor allows you to concentrate your actions, get to the point and optimize the effectiveness of your marketing efforts. The importance given to the different components of the marketing mix ary depending on the company and its sector of activity. y and performance in mind to achieve tangible results. Read: What is SXO?
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