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Because Facebook content is viewed by few people October 6, 2015 A large fan base is no longer the success factor on Facebook. Over the years, Facebook has modified the algorithm that regulates the display of news within the home page (News Feed) of all users. Index So Facebook Adv Types of advertising Advertising to generate likes on the page Advertising to increase post views Advertising to generate clicks to the site The changes in Facebook in recent months have greatly influenced the organic display (Organic Reach) of fan page contents; this is why many companies have seen interactions and views on their content decrease .
Facebook therefore forced companies to increase the frequency of paid advertising campaigns, to obtain the visibility that was previously organic . According to the analysis, carried out in February 2015 by the LOCOWISE Mobile Phone Number agency on a sample of 500 Facebook pages with more than 215 million Likes and 27,000 Posts, it emerges that the average organic coverage of Facebook pages is around 7% of the total likes . Furthermore, a fan page with a large fan base leads to a decrease in organic visibility, while a small fan base in the users' News Feed.
So It is preferable to start social activity by engaging small loyal communities with constant advertising investments, to maintain high visibility of the page. Facebook Adv Every day more and more content is created and shared on Facebook, more than a user can view. Each time a person logs in, they might see an average of 1,500 stories in their news feed. Competition is therefore increasing and it is becoming increasingly difficult for each piece of news to obtain visibility. In addition to the increase in content, people are liking many more Pages. For this reason, companies that want to have significant visibility (impressions) must invest in the purchase of advertising space.
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發表於 15:50:14