This issue could not be stated more clearly than this

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Mr. Gary Illyes announced at the Brighton SEO conference in September 2017 that backlinks without links can be considered a strong signal to increase the credibility of sites. He stated this as follows: If you publish quality content on your website and that content is widely shared on the Internet, we conclude that you have done well. This sharing can be in the form of a link or references without a link to the article you want. Google considers all references to your website, including links and those without links, and uses them as a factor to evaluate the validity of your site.

What do links without links mean? Many backlink building strategies also work Phone Number List on non-link referrals, and if you already have a strong and successful link building strategy, you should continue to do so. Backlinks are still very important, but they should not be your ultimate goal in link building. Tactics such as forcing webmasters to put hyperlinks from you are no longer necessary and mentioning your site's brand is enough. Of course, with the assumption that the mention of your brand name is not negative and associated with dissatisfaction.



In the following, we will express solutions that are in line with the implementation of references without links. Information about your brand Link building no longer means just creating hyperlinks, and over time it has become more general, such as referring to a website. Mentioning your brand name is in line with this goal and can make users aware of your existence. Things that can help us in this goal are: Online reviews : Encourage users to write reviews and don't forget to respond to negative reviews. Public Relations : Mentioning your brand name in publications and online areas is one of the important strategies in references without links.