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This situation can generate frustration in salespeople who find themselves sending obsolete material, but also in marketers who do not receive timely feedback on the validity of the assets they have made available to them. Find out in this article how useful it can be to share the content marketing strategy with other company departments! The solution: analyze your conversion rate Again, the solution involves the use of reports and statistics to understand how, when and why users interact with the company's content.
For example, if a page has a high visitor-to-lead conversion rate and new customers are also generated from wedding photo editing service these contacts, then these are valid materials. Be careful though, if these are product pages and there are new solutions on sale, it is a good idea to update them so as not to give wrong or incomplete information. An effective content management strategy will also help increase sales through a feeling of trust instilled in the target audience. Mistake #3: Making content difficult to access If the marketing team limits itself to sending.
The contents for approval to sales colleagues and does not create a real virtual library, making access to all the useful materials easy, the salespeople will certainly not be encouraged to distribute them to their contacts. It is important that everyone knows where to find the materials linked to the content strategy and which are associated with the different buyer personas, for each stage of the purchasing journey. The solution: use an integrated platform When the different departments share a platform, possibly simple to use for everyone and user-friendly, even the search for materials is made extremely simple and efficient.
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發表於 13:59:20