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Online shopping represents countless advantages for users who are no longer tied to constraints on opening times or days, and are no longer forced to travel to reach the store. Over the years , the internet has also undergone multiple transformations, from the concept of a shop window, with static images and product sheets that can be selected and placed in a virtual cart, we have moved on to virtual tours or shoppable videos which, through the image, guide you through the purchase of the product. . Generation Z, or the generation of the future, is a user increasingly linked and loyal to the internet world, social media and influencers are followed and used daily.

Commerce marketing The success of the shoppable video Whether it is a video that narrates a short experience or a storytelling, the image has, very often, replaced the word. We often hear about reports that over the years reading has been set aside in favor of an image full of content. Through the shoppable video seo expater bangladesh ltd you can give the user this, the famous phrase "a picture is worth a thousand words" coined in America in the s describes a phenomenon in full evolution. If then it indicated a transition from the static nature of theatrical expression to the dynamism of the first silent films, today it fits well with the multimedia internet reality.



Thanks to technological innovation it is possible to create videos and share them on multiple platforms in a short time. "Today the product is chosen because the user has identified and become excited by watching a shoppable video." Silvia-t-tondoBN Silvia Teodori Digital project manager From video to purchase The success of a shoppable video is determined primarily by its ability to excite the user , but an emotion that is easy to perceive can just as easily be lost. A video or dynamic images must always allow the user to go to purchase with just one click.