Provide different visitors
(“What is this? Why do I need it? And what the heck is a sales funnel, anyway?”) This B2B landing page goes on to explain that when you’re tired of using free Excel templates (like that one you just downloaded), you can start your free trial of Salesflare. Using the same question-answer approach, the page then covers the benefits of the software and why you should be using it. The lesson for B2B marketers? Try to get inside the heads of your visitors and answer any questions they have before they even think to ask ‘em.
23. Singular Landing page example by Singular. Click to Denmark WhatsApp Number Datasee the whole thing. Best practice to steal: CTAs for visitors at different stages of their buyer journey As I mentioned earlier, it may go against one of our landing page best practices, but having multiple CTAs on your page can sometimes be a smart choice. If you’re targeting a broad audience, then visitors who click on your page may be in different stages of awareness (and looking to take different next steps in their buyer journey).
https://btobdatabase.com/wp-content/uploads/2024/03/Denmark-WhatsApp-Number-Data-1-300x300.png
Sure, Person A might be ready to start their free trial. But Person B might just want to try a demo. And don’t even get me started on Person C (that guy sucks). That’s exactly why this example from Singular features a main CTA to enter your email address and “Create Your Free Account”—but it also includes a secondary CTA forwho aren’t ready to sign up yet to “Talk to an Expert.” Giving that bit of choice to visitors helps them cast a wider net with their targeting.
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